Search Engine Optimisation
UNLOCK SEO POTENTIAL WITH KEYWORD RESEARCH SERVICES
Explore Our Expert Keyword Strategies Designed to Set the Foundation for a Successful SEO Campaign
What is Keyword Research?
Keyword research is all about discovering the terms your potential customers are searching for, allowing you to get in front of them before competitors. This is undoubtedly the most important aspect of any SEO campaign, as it sets the foundations for the content you will be writing on your website.
HOW DO WE CONDUCT KEYWORD RESEARCH?
BESPOKE STRATEGY
We begin by analysing your business and understanding your ideal target customer. By delving into your target audience, their needs, and behaviours, we tailor a keyword strategy allowing them to easily find your content. With this bespoke approach, we ensure that the keywords we select are the perfect fit to drive quality traffic and meet your business objectives.
METRICS & ANALYSIS
Our keyword research doesn’t stop at simply identifying potential keywords, we use AI to dive deep into the metrics, making sure the selected keywords are backed by data. By assessing important metrics, we can ensure each keyword has the right impact. Additionally, we conduct thorough competitor analysis, examining their keyword strategies to uncover opportunities and gaps.
What SEO Services Do We Offer?
Keyword Research
Technical SEO
Content Marketing
Analytics & Reporting
Local SEO
Link Building
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Keyword Research FAQs
Keyword research is the foundation of your entire SEO and content strategy. Choosing the wrong keywords will lead to wasted efforts, poor rankings, and low website traffic. A marketing agency like Qwicker has the expertise to ensure that you target the right keywords, allowing your content to be seen by your ideal customers.
Qwicker Marketing takes the guess work out of keyword research, using a systematic and data-driven approach. We go beyond just finding words, we analyse competition, understand search intent, and identify opportunities that will bring in qualified leads. We use advanced tools and artificial intelligence to discover hidden keyword opportunities that drive real results.
AI-driven keyword research offers a more in-depth approach to finding the best search terms for your business. Instead of relying on manual research, AI analyses vast amounts of search data to identify patterns, trends, and opportunities that might otherwise go unnoticed.
One of the key advantages of our AI systems is its ability to understand search intent. This helps us distinguish between keywords used for research, comparison, or direct purchases, allowing us to adapt our content to give the reader exactly what they are looking for. By leveraging our AI-powered insights, we can develop a strategic keyword plan that not only improves rankings but also attracts the right audience, leading to better engagement and higher conversion rates.
Short-tail keywords are broad, general search terms that often have high search volume but are extremely competitive. They can attract huge amounts of traffic but often lead to low conversion rates as they don’t always match user intent.
Long-tail keywords are more specific phrases that usually have lower search volume but higher intent and less competition. These keywords attract users who are further along in the buying journey, making them more likely to convert into leads or customers.
For most businesses, a well-balanced SEO strategy includes both short-tail and long-tail keywords. Short-tail keywords help with brand visibility, while long-tail keywords drive targeted traffic and higher conversion rates.